-
The “Sun Protection” campaign aims to teach our youngest about the importance of proper UV protection and maintaining healthy skin.
We consider this campaign particularly important because melanoma rates are rising, even among children. We have a responsibility to show our youth from an early age what truly matters: habits and practices that will nurture their well-being throughout their childhood.
Preserving health is exactly that.
Through this campaign, children expressed through drawings how they perceive skin protection from the sun and proper use of SPF. With our guidance, they also learned what was previously unfamiliar to them.
Both children and parents, whom we warmly thank for their support and engagement, gained valuable knowledge about sun protection. The campaign reached hundreds of thousands of people.
